san diego creatives :: Cody Small

We didn’t know him on the schoolyard, but Cody Small is the kind of guy you would have wanted on your kickball team. He’s all heart and big ideas with the ability to laugh at himself and enjoy the game for what it is. Off the field we know he’s a meticulous and humble artist who inspires us to let our minds wander and create art for the sake of it. Needing an excuse to share a beer, we met up with him in early August at Station Tavern in South Park for burgers and the launch of the new Boyte Creative series “San Diego Creatives,” a project that explores and showcases the creative minds of California’s finest city. We love this guy, and think you should too.

Officially, Cody is the founder and creative director of Caava Design, a multi-disciplinary graphic design studio that focuses on helping clients communicate their unique vision through art and form. He believes that simple, functional design enables brands to tell their visual story and develop their truth to audiences that matter to them. Using part intuition and part technical skill, Cody takes a difficult and vulnerable process of branding, web development, and establishing a creative identity and makes it fresh and exciting. We happen to know from experience, the new look and feel of Boyte Creative was his brainchild.

A self-described bicycle enthusiast and “font savant” with the uncanny ability to identify fonts on demand, he is constantly drawing inspiration from the adventures and the mundane of everyday life. He and his beautiful wife Emily welcomed their first child, Everett, into the world in early February and have been on their toes and head-over-heels in love ever since. Parenthood is an experience he describes as incredibly profound, “being part of a this guy’s existence is really nothing like I could have imagined.”

During our interview, there are three words that Cody keeps to bringing table: communicate, support, and inspire. These are words that mean a lot to Boyte Creative too; they serve as founding pillars of the San Diego Creatives project itself. As creatives, we are not only making art that is visually appealing, but that also helps communicate the interconnected nature of the human experience. When we support one another in creative endeavors, we can inspire new ideas, new techniques, and new ways to look at the world. It’s simple: grow and foster the creative community, and watch everything around you grow too.

This shared vision is what made us certain that Cody Small was the perfect first case study for the San Diego Creatives series, found exclusively at the Boyte Creative Blog. Welcome to the journey. Welcome to the community. Check back soon for more on the talented folks that make us smile.

* Directed, Shot, and Edited by Shaun Boyte. **Written by Kelsey Brown. ***Huge thanks to Toyo y Moi for use of music in video portion of project.

show hide 8 comments

Cody Small - I can’t even begin to say how humbled I am by this. Thank you Shaun and Kelsey for this wonderful piece and for all the time and talent you have put into it! I am truly honored.

rico - I want these guys on my team. Great work shaun.

Bill Sager - Cody’s a talented designer and photographer, great article.

Sheila - Awesome Awesome photos and I am always impressed by your writing. always good. You AND Kelsey.

abbey moore - love this! and so true! though i’ve never met cody in person he is NEVER hesitant to give me help on everything from wonky blog problems to figuring out how to make a website. he is seriously a rockstar and so glad this was done! yay creatives!

Garrett Highhouse - He practices what he preaches, well deserved Cody.

Margaret Lum - Thanks for the spotlight on a great creative talent. Love seeing you Cody (even if it’s only virtual).

Ron Jones - Impressive work! You never cease to amaze me with your creative talents.

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